I discovered an unmet need for innovative, sustainable, and durable riding toys.
I wanted high-end, small production runs. Not low-end, mass produced plastic.
I started by imagining a simple bouncy ride-on that would allow kids to fishtail as they ride.
After developing a visual brand language, I designed the bike and trike accordingly.
These toys needed to be fully rideable, so I made 1:1 scale prototypes to test the concepts.
Brand lineup.
